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Exploring the Role of Artificial Intelligence in Personalized Payment Recommendations

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  • Kalyanasundharam Ramachandran

Abstract

This white paper delves into the transformative potential of Artificial Intelligence (AI) in revolutionizing payment systems through personalized payment recommendations. It explores how AI technologies can be leveraged to analyze consumer behavior and customize payment options, thereby enhancing user engagement and security in digital transactions. Stakeholders, including financial institutions, e-commerce platforms, payment service providers, and technology developers, will find in-depth analysis and actionable insights on integrating AI to optimize payment experiences. This document outlines the benefits, challenges, and practical implementations of AI in payment systems, offering stakeholders a comprehensive guide to harnessing AI for improved consumer satisfaction and transaction efficiency. Through this exploration, stakeholders can anticipate gaining a clear understanding of how AI-driven personalization can be strategically implemented to drive business innovation and maintain competitive advantage in the rapidly evolving digital marketplace.

Suggested Citation

  • Kalyanasundharam Ramachandran, 2024. "Exploring the Role of Artificial Intelligence in Personalized Payment Recommendations," International Journal of Finance, CARI Journals Limited, vol. 9(3), pages 23-31.
    • Handle: RePEc:bhx:ojtijf:v:9:y:2024:i:3:p:23-31:id:1913
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    File URL: https://www.carijournals.org/journals/index.php/IJF/article/view/1913/2284
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