IDEAS home Printed from https://ideas.repec.org/a/bhx/ojjbsm/v8y2023i7p19-28id1590.html
   My bibliography  Save this article

Predicting Purchasing Probability of E-Commerce Customers

Author

Listed:
  • Ritambhara Jha

Abstract

Purpose: Understanding consumer behavior and anticipating their purchase likelihood is crucial for businesses to flourish in today's competitive e-commerce market. Methodology: This paper describes a data- driven technique for predicting the possibility of e-commerce clients completing a purchase. The research begins with a thorough assessment of the current literature, emphasizing the importance of consumer behavior prediction in the e-commerce arena and explaining the difficulties associated with effectively anticipating purchase probability. Findings: The outcomes of this study provide a substantial contribution to the e-commerce business by giving concrete ideas for increasing customer interaction, optimizing marketing efforts, and tailoring personalized experiences. Unique contributor to theory, policy and practice: Based on this data research, people prefer mobile applications over websites for their online purchase needs due to search ability, accessibility, and other aspects.

Suggested Citation

  • Ritambhara Jha, 2023. "Predicting Purchasing Probability of E-Commerce Customers," Journal of Business and Strategic Management, CARI Journals Limited, vol. 8(7), pages 19-28.
    • Handle: RePEc:bhx:ojjbsm:v:8:y:2023:i:7:p:19-28:id:1590
    as

    Download full text from publisher

    File URL: https://www.carijournals.org/journals/index.php/JBSM/article/view/1590/1956
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bhx:ojjbsm:v:8:y:2023:i:7:p:19-28:id:1590. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chief Editor (email available below). General contact details of provider: https://www.carijournals.org/journals/index.php/JBSM/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.