Impact of Entrepreneurial Orientation on Strategic Flexibility in India

Purpose: The purpose of this article was to examine impact of entrepreneurial orientation on strategic flexibility in India. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The impact of entrepreneurial orientation (EO) on strategic flexibility in India highlight that firms exhibiting high levels of innovativeness, proactiveness, and risk-taking are better positioned to navigate dynamic market conditions. Indian conglomerates like Tata Group and Reliance Industries have successfully leveraged EO to diversify operations, enter new markets, and adapt to technological advancements. Research indicates that firms with a strong EO culture are more resilient to economic fluctuations, as seen during the COVID-19 pandemic when many Indian startups pivoted their business models to digital platforms Unique Contribution to Theory, Practice and Policy: Dynamic capabilities theory, resource-based view (RBV) & organizational ambidexterity theory may be used to anchor future studies on the impact of entrepreneurial orientation on strategic flexibility in India. Firms should cultivate a culture that encourages calculated risk-taking and proactive decision-making. Governments should create business-friendly policies, funding programs, and incentives that encourage firms to embrace EO-driven strategies.