Harnessing AI & SaaS-Based Enterprise App Development for Business Growth

Purpose: This paper aims to explore the transformative impact of artificial intelligence (AI) on enterprise models within the context of Software as a Service (SaaS), highlighting the necessity for organisations to adopt AI-driven strategies to sustain their competitive edge. Methodology: The study utilises a comprehensive framework that outlines five critical steps for implementing AI in business settings, including executing pilot projects, assembling in-house AI teams, providing extensive training, developing holistic AI strategies, and ensuring effective communication. Findings: The integration of AI within SaaS not only enhances operational efficiency and process optimisation but also allows for real-time customisation and improved user engagement, thus fostering customer loyalty and driving sustainable growth. Unique contribution to theory, practice and policy: The paper contributes to the understanding of AI and SaaS as essential components in the evolution of enterprise applications, proposing that organisations adopt a collaborative approach to harness their combined potential, ultimately informing policymakers about the strategic importance of AI in shaping future business landscapes.