The Role Of Public Relations In The Management Of Hospitals In Kenya A Critical Literature Review

Purpose: The main objective of this study is to examine the role public relations plays in the management of hospitals in Kenya. Public relations are a crucial management function. Health organizations are in constant contact with various publics. They therefore require a comprehensive and well-integrated public relations strategy to reach out to these publics. Methodology: The paper used a desk study review methodology where relevant empirical literature review was reviewed to identify main themes and to extract knowledge gaps. Findings: the role of public relations is not well defined. Even though the hospitals are engaged in numerous Public Relation activities, there is a lack of a Public Relation department to adequately handle the activities. Public relation is therefore disorganized and haphazardly approached. Hospitals lack a Public Relation plan and policy. Unique Contribution to Theory and Practice: There is an urgent need for hospitals in Kenya to establish a Public Relation and Communications department. The department should be staffed with professional Public Relation personnel to handle Public Relation matters at the hospital