Role of Cultural Diplomacy in Strengthening Soft Power among Emerging Economies

Purpose: The aim of the study was to assess the role of cultural diplomacy in strengthening soft power among emerging economies. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study found that cultural diplomacy plays a crucial role in enhancing a nation's soft power by fostering mutual understanding, trust, and respect among countries. It involves the use of cultural exchange, arts, education, and shared values to promote a positive national image and influence foreign public opinion. Through initiatives such as cultural festivals, educational programs, and artistic collaborations, countries can effectively communicate their cultural heritage and values, which can lead to improved bilateral relations. Research indicates that nations that actively engage in cultural diplomacy tend to experience increased cultural ties and greater political influence abroad. Furthermore, cultural diplomacy not only strengthens soft power but also contributes to conflict resolution and peacebuilding efforts by creating platforms for dialogue and collaboration among diverse communities. Implications to Theory, Practice and Policy: Soft power theory, cultural studies theory and constructivist theory may be used to anchor future studies on assessing the role of cultural diplomacy in strengthening soft power among emerging economies. In practice, emerging economies should prioritize the diversification of cultural diplomacy initiatives, encompassing a wide range of cultural expressions, such as arts, music, cuisine, and digital content. Policymakers in emerging economies should prioritize cultural diplomacy within national strategies and allocate sufficient funding to support cultural initiatives.