News Frames Emotion: Analyzing How Audience Are Influenced by News Frames

Purpose: As a persistent pattern of selection, interpretation, emphasis and presentation, news frames is very fundamental in influencing individual emotions. News is the construct and presentation of the news media. The study examines how audience emotions are influenced by news frames. Materials and Methods: The study is anchored on the theory of media framing, which deals with how the media package and present information to the audience or how audiences feel about an issue. Using analytical review of literature, the paper is exploratory and explanatory in nature as it adopts the gathering of relevant literature data with the sole aim of interpreting these data in order to achieve the desired aim of the study. Findings: Arising from the analyses of data, the study submits that news frame as the construct and presentation of the news media is capable of influencing audience's emotions. Individual's perception and reaction to news is a product of the journalistic news frame. This is because news frames involve selecting and emphasizing words, expressions, and images and these are capable of influencing audience's cognitive, attitude and emotional effects. Implications to Theory, Practice and Policy: However, audience emotions to news largely depend on the state of the audience's selection, interpretation and perception processes of the news.