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La publicité dans le secteur financier : l’action de l’Autorité de contrôle prudentiel depuis 2010

Author

Listed:
  • HANSE, F.

Abstract

Chargée de veiller au respect des règles de protection de la clientèle, l’Autorité de contrôle prudentiel a organisé une mission spécifique de contrôle des communications publicitaires diffusées dans les domaines de la banque et de l’assurance.

Suggested Citation

  • Hanse, F., 2013. "La publicité dans le secteur financier : l’action de l’Autorité de contrôle prudentiel depuis 2010," Bulletin de la Banque de France, Banque de France, issue 191, pages 13-20.
    • Handle: RePEc:bfr:bullbf:2013:191:02
    as

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    File URL: https://publications.banque-france.fr/sites/default/files/medias/documents/bulletin-de-la-banque-de-france_191_2013-t1.pdf
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    More about this item

    Keywords

    Autorité de contrôle prudentiel; contrôle; veille; publicité; protection de la clientèle; pratiques commerciales.;
    All these keywords.

    JEL classification:

    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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