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A Question Of Strategy:To Be A Pioneer Or A Follower?

Author

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  • Đorđe Kaličanin

Abstract

One of the most important questions faced by business leaders in the strategic management process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks. Pioneers often have higher profitability, greater market share, and a longer business life, but the relative success of each strategy depends on several factors, both internal and external (pace of evolution of technology and markets).

Suggested Citation

  • Đorđe Kaličanin, 2008. "A Question Of Strategy:To Be A Pioneer Or A Follower?," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 53(177), pages 89-102, April - J.
    • Handle: RePEc:beo:journl:v:53:y:2008:i:177:p:89-102
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    More about this item

    Keywords

    pioneer; follower; firstmover advantage;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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