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Trendovi Razvoja Trgovine Početkom Xxi Veka

Author

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  • Goran Petković

Abstract

Velike promene u privredi početkom XXI veka imaju svoj odraz na redizajnkanala marketinga i trgovine kao ključne institucije u njima. Samo tržište na kojemtrgovina posluje, kupujući i prodajući robu, transformiše se iz poligona konkurencije uplatformu za razvoj dugoročnih poslovnih odnosa. Trgovina se digitalizuje, postajedruštveno i ekološki odgovorna a sam način prodaje se transformiše iz prodaje vodjenedizajnom u sistemima samousluživanja u prodaju vodjenu veštačkom inteligencijom uelektronskoj trgovini. Radno intenzivna trgovina XX veka u novim uslovima nestašiceradne snage postaje tehnološki vodjena trgovina za koju se regrutuju i u kojoj serazvijaju vrhunski talenti i profesionalizam.

Suggested Citation

  • Goran Petković, 2025. "Trendovi Razvoja Trgovine Početkom Xxi Veka," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 56, pages 54-72, March.
  • Handle: RePEc:beo:ekidpr:y:2025:i:56:p:44-72
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