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Internacionalizacija I Digitalizacija Kao Ključni Elementi Razvoja Trgovine – Izazovi I Mogućnosti (Internationalization And Digitalization As Key Elements Of Trade Development – Challenges And Opportunities)

Author

Listed:
  • Svetlana Sokolov Mladenović

Abstract

Ovaj rad istražuje ključne elemente razvoja trgovine kroz prizmu internacionalizacije i digitalizacije, naglašavajući njihove međusobne veze i uticaj na globalno tržište. Internacionalizacija omogućava maloprodajnim lancima širenje na nova tržišta, dok digitalizacija donosi inovacije koje unapređuju operativnu efikasnost i korisničko iskustvo. Predmet istraživanja rada uključuje analizu trendova, izazova i mogućnosti koje ove dve oblasti donose u trgovinski sektor, sa posebnim fokusom na primenu digitalnih tehnologija u maloprodaji. Cilj je identifikacija ključnih faktora koji doprinose uspehu u trgovini, kao i pružanje preporuka za dalji razvoj i prilagođavanje tržišnim promenama. Očekivani rezultati istraživanja uključuju sveobuhvatan pregled trenutnog stanja u sektoru trgovine, identifikaciju glavnih trendova i izazova, kao i konkretne predloge za unapređenje strategija maloprodajnih lanaca u kontekstu globalnog tržišta.

Suggested Citation

  • Svetlana Sokolov Mladenović, 2024. "Internacionalizacija I Digitalizacija Kao Ključni Elementi Razvoja Trgovine – Izazovi I Mogućnosti (Internationalization And Digitalization As Key Elements Of Trade Development – Challenges And Opport," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 54, pages 55-68, September.
    • Handle: RePEc:beo:ekidpr:y:2024:i:54:p:55-68
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    More about this item

    Keywords

    internacionalizacija; digitalizacija; trgovina; inovacije;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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