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Međunarodna Preuzimanja U Uslovima Tehnoloških I Ekonomskih Neizvesnosti: Primer Spajanja Psa-Fca (Cross-Border Acquisitions And Technological And Market Uncertainties: Psa – Fca Merger Case)

Author

Listed:
  • Dušan Marković

Abstract

Usled rastuće globalizacije u poslednje dve decenije su međunarodna preuzimanja postala česta strategija internacionalizacije poslovanja. Ova strategija internacionalizacije je nakon globalne ekonomske krize iz 2008. godine postala česta i u mnogim tehnološki i kapitalno intenzivnim industrijama, kao što je auto industrija. Pored ekonomske neizvesnosti nastale usled krize, auto kompanije su se suočile i sa radikalnim inovacijama u oblasti digitalizacije i elektrifikacije vozila, što je kompanije dodatno podstaklo da razmotre svoje restruktiruriranje kroz međunarodna preuzimanja. Ovaj rad analizira međunarodna preuzimanja u auto industriji u drugoj deceniji 21. veka, i nastoji da identifikuje koji su motivi auto-kompanija da se opredele za međunarodne akvizicije. U radu se na primeru PSA-FCA analizira uloga međunarodnih preuzimanja u uslovima tehnoloških i ekonomskih neizvesnosti. Primer je značajan jer su i PSA i FCA nakon globalne ekonomske krize realizovali po jedno preuzimanje, da bi na kraju 2020. godine kompanije odlučile da se spoje u novu pod imenom Stellantis, kako bi odgovorile na rastuće tehnološke neizvesnosti u oblasti elektrifikacije i digitalizacije vozila, ali i neizvesnosti nastale usled globalne pandemije. Na navedenom primeru i kroz dostupne sekundarne podatke prikupljene iz poslovnih izveštaja kompanija i stručnih analiza auto kompanija u radu je pokazano da udruživanje kompetencija u oblasti istraživanja i razvoja i podizanje troškovne efikasnosti predstavljaju glavni motiv za međunarodna preuzimanja u auto industriji, u periodima visoke neizvesnosti, iako je ova strategija restrukturiranja poslovanja skopčana sa visokim rizicima.

Suggested Citation

  • Dušan Marković, 2021. "Međunarodna Preuzimanja U Uslovima Tehnoloških I Ekonomskih Neizvesnosti: Primer Spajanja Psa-Fca (Cross-Border Acquisitions And Technological And Market Uncertainties: Psa – Fca Merger Case)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 41, pages 15-32, June.
    • Handle: RePEc:beo:ekidpr:y:2021:i:41:p:15-32
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    More about this item

    Keywords

    međunaridne akvizicije; auto-industrija; tehnološke inovacije; globalne krize; konkurentska prednost;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F61 - International Economics - - Economic Impacts of Globalization - - - Microeconomic Impacts
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment

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