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Ocena Uspešnosti Poslovanja Osiguravajućih Kompanija: Integrisani Ahp-Vikor Metod (Performance Evaluation Of Insurance Companies: An Integrated Ahp-Vikor Method)

Author

Listed:
  • Zoran Popović
  • Jelena J. Stanković
  • Ivana Marjanović

Abstract

Evaluacija uspešnosti poslovanja predstavlja jedan od glavnih zadataka svake kompanije, na bazi čega se utvrđuje stepen realizacije definisanih ciljeva i vrši poređenje sa ostalim kompanijama na datom tržištu. Imajući u vidu višestruku ulogu osiguravajućih kompanija u nacionalnoj ekonomiji redovan monitoring finansijskih performansi i ocena finansijskog položaja osiguravajućih kompanija predstavlja neophodnost. Budući da postoji veliki broj indikatora uspešnosti poslovanja, njihovo istovremeno praćenje predstavlja kompleksan zadatak koji primena adekvatne metodologije bazirane na višekriterijumskom odlučivanju može olakšati. Stoga je osnovni cilj ovog rada ukazivanje na mogućnosti i prednosti primene metoda višekriterijumske analize u procesu analiziranja uspešnosti poslovanja osiguravajućih kompanija u Republici Srbiji primenom integrisanog AHP-VIKOR metoda.

Suggested Citation

  • Zoran Popović & Jelena J. Stanković & Ivana Marjanović, 2020. "Ocena Uspešnosti Poslovanja Osiguravajućih Kompanija: Integrisani Ahp-Vikor Metod (Performance Evaluation Of Insurance Companies: An Integrated Ahp-Vikor Method)," Ekonomske ideje i praksa, Faculty of Economics and Business, University of Belgrade, issue 36, pages 7-20, March.
    • Handle: RePEc:beo:ekidpr:y:2020:i:36:p:7-20
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    More about this item

    Keywords

    višekriterijumska analiza; osiguravajuće kompanije; VIKOR metod; AHP metod;
    All these keywords.

    JEL classification:

    • C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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