Key Logistics Location Selection Factors In Retail Business

Location selection as a methodological basis for determining the rules and criteria of space deployment of production and trade activities represents an important, theoretically-affirmed framework within the contemporary economics literature, as well as the subject of careful research in similar scientific disciplines. Location selection also represents one of the most important, practical business decisions, especially in logistics management.That is precisely the starting point for carrying out the analysis within this paper, by which an intention is expressed to determine what are the most important logistics factors of object location selection with one specific participant of the supply chain, i.e. retail. The entire paper is divided into three parts. Within the first part, a short literature review is given concerning the key analysis dealing with location theory. The second part of the paper is dedicated to the analysis of location selection factors of retail objects with the focus on logistics aspects. Finally, within the last, third part, an analysis is performed of the factor usage of location selection on the precise example of Belgrade retailers. The aim of the paper is to check out to what extent are the theoretically recognized logistics factors of location selection present in the practical positioning of retail objects within the Serbian capital, as well as to determine to what extent there is space for potential improvements in this segment of business, by analysing a precise example from practice.