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Fluctuating Open Teams(FLOT) - A New Approach to Boost Team Creativity and Innovation Potential

Author

Listed:
  • Ulrich A.K. Betz
  • Paul Czodrowski
  • Christina Esdar
  • Carl Deutsch
  • Norbert Beier
  • Dirk Finsinger
  • Bertram Cezanne
  • Klaus Urbahns
  • Margarita Wucherer-Plietker

    (Merck KGaA, Frankfurterstraße 250, D-64293 Darmstadt, Germany)

Abstract

The pharmaceutical industry heavily relies on external sources to supplement its internal R&D activities and fill its product pipelines. Outsourcing of workpackages, in-licensing of development projects, collaborations with academic research centers or biotech companies and hiring of consultants are classic approaches towards this goal. Here we describe a new open innovation approach, termed “fluctuating open teams (FLOT)” that combines synergistically internal and external talent for a drug discovery project. The approach is compared to other open innovation options and constitutes an ideal way to boost creativity and new ideas for project teams that hit a roadblock.

Suggested Citation

  • Ulrich A.K. Betz & Paul Czodrowski & Christina Esdar & Carl Deutsch & Norbert Beier & Dirk Finsinger & Bertram Cezanne & Klaus Urbahns & Margarita Wucherer-Plietker, 2014. "Fluctuating Open Teams(FLOT) - A New Approach to Boost Team Creativity and Innovation Potential," Technology Transfer and Entrepreneurship, Bentham Science Publishers, vol. 1(2), pages 77-81, October.
    • Handle: RePEc:ben:ttebsp:v:1:y:2014:i:2:p:77-81
    DOI: 10.2174/2213809901666140401202431
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