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Moving from nudge to holistic behaviour change

Author

Listed:
  • Colin Strong
  • Tamara Ansons

    (Ipsos)

Abstract

This paper explores practitioners' perspectives on nudging. Nudges are interventions to change behaviour. The problem of using the term generically to describe behaviour change is that it emphasises the intervention at the expense of possibly ignoring – or not paying enough attention to – the behaviour you're trying to change or the characteristics of the target population. This is important because prior to any attempt at development of interventions, a rigorous understanding of the mechanisms underlying behaviour is needed. This paper provides some preliminary insights to build such an understanding of what works in making interventions for behaviour change sticky, scaleable and transferable.

Suggested Citation

  • Colin Strong & Tamara Ansons, 2019. "Moving from nudge to holistic behaviour change," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 3(S), pages 17-18, December.
    • Handle: RePEc:beh:jbepv1:v:3:y:2019:i:s:p:17-18
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    More about this item

    Keywords

    nudging; behavioural public policy; behavioural change; trans-theoretical frameworks;
    All these keywords.

    JEL classification:

    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy
    • B49 - Schools of Economic Thought and Methodology - - Economic Methodology - - - Other

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