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Finding the 'Goldilocks Zone' is both a challenge and an opportunity: A reply to Soon

Author

Listed:
  • Annalese Bolton

    (School of Psychology, UNSW, Sydney, Australia
    NeuRA, Sydney, Australia)

  • Ben R. Newell

    (School of Psychology, UNSW, Sydney, Australia)

Abstract

We are in agreement with most of the insightful points raised by Soon (2017) and note the importance of identifying the strengths, weaknesses, challenges and threats of applying behavioural science to government policies.

Suggested Citation

  • Annalese Bolton & Ben R. Newell, 2017. "Finding the 'Goldilocks Zone' is both a challenge and an opportunity: A reply to Soon," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 1(S), pages 19-20, November.
    • Handle: RePEc:beh:jbepv1:v:1:y:2017:i:s:p:19-20
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    References listed on IDEAS

    as
    1. Xian-Zhi Soon, 2017. "Response to Applying behavioural science to government policy: Finding the 'Goldilocks Zone': From a BI unit perspective," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 1(S), pages 15-18, November.
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