Revision and Validation of Retail Service Quality Scale in Branchless Banking
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DOI: dx.doi.org/10.22547/BER/9.3.8
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- Namin, Aidin, 2017. "Revisiting customers' perception of service quality in fast food restaurants," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 70-81.
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Keywords
Retail Service Quality Scale (RSQS); branchless banking; customer satisfaction; measurement of service quality; customer lifetime value;All these keywords.
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