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Determination Factors of Affecting Individuals’ Acceptance of Internet Banking with Structural Equation Model

Author

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  • Talha Ustasuleyman
  • Kemal Eyuboglu

Abstract

The purpose of this study is, investigating the affecting factors of adopting individuals’ internet banking with adding trust and perceived web security variables to Technology Acceptance Model (TAM). For this purpose six hypothesis has developed as part of research model. To collect data survey form has been prepared and has been applied in 8 cities. Useable data has been attained from 413 acquired surveys. Acquired data have been analysed with Structural Equation Modeling (SEM). In accordance with the statistical analyse results; it is determined that perceived ease of use upon perceived usefulness, perceived usefulness upon trust and in addition trust, perceived usefulness, perceived ease of use and perceived web security separately upon intention to use have an positive and meaningful effect.

Suggested Citation

  • Talha Ustasuleyman & Kemal Eyuboglu, 2010. "Determination Factors of Affecting Individuals’ Acceptance of Internet Banking with Structural Equation Model," Journal of BRSA Banking and Financial Markets, Banking Regulation and Supervision Agency, vol. 4(2), pages 11-38.
    • Handle: RePEc:bdd:journl:v:4:y:2010:i:2:p:11-38
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    Cited by:

    1. Okan Veli Safakli, 2017. "Perceptions of Academicians Towards the Reasons of Using Internet Banking: Case of Northern Cyprus," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 7(1), pages 197-202, January.

    More about this item

    Keywords

    Technology Acceptance Model; Internet Banking; Structural Equation Modelling;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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