Integrating Subjective Metrics and Sustainable Development Goals (SDGs) into University Webometrics Ranking

Since the onset of the environmental crisis, global education systems have been tasked with devising alternatives that align more effectively with ecological limits. Consequently, Higher Education Institutions (HEI) worldwide have assumed leadership roles to inspire and expedite societal transformation. They have integrated sustainable development initiatives (SDI) into their strategies, systems, processes, and routines while participating in networks of sustainable HEI. However, this continuous process encounters notable challenges and barriers. The integration of subjective metrics with Sustainable Development Goals (SDGs) into university webometrics ranking frameworks has gained prominence as institutions aim to holistically capture their societal impact. Subjective metrics, such as stakeholder perceptions and qualitative assessments, complement traditional web-based metrics and sustainability indicators, offering a more nuanced understanding of institutional performance. The study explores the integration of subjective metrics and Sustainable Development Goals (SDGs) into university webometrics rankings to provide a holistic assessment of institutional impact. Using a hybrid methodology, it combines traditional web-based metrics with stakeholder perceptions, qualitative assessments, and SDG contributions. The study analyzes existing frameworks, reviews literature on ranking methodologies, and proposes an integrated model for a more transparent and socially responsible evaluation of universities.