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Parent’s Loyalty in Pre-Primary Education: A Case Study at Islamic Nursery Centre

Author

Listed:
  • Azizi A. Aziz

    (University Technology MARA, Terengganu Branch, Malaysia)

  • Khairunnisa Mohd Azamri

    (University Technology MARA, Terengganu Branch, Malaysia)

  • Ahmad Suffian Mohd Zahari*

    (University Technology MARA, Terengganu Branch, Malaysia)

  • Zalinawati Abdullah

    (University Technology MARA, Terengganu Branch, Malaysia)

  • Najihah Marha Yaacob

    (University Technology MARA, Terengganu Branch, Malaysia)

Abstract

Pre education is playing the vital roles in determining the quality of the childcare development quality. This study is to identify the relationship between parents’ loyalty, service quality, price fairness and parents’ satisfaction at Islamic Nursery Centre (PASTI) in Kemaman District, Malaysia. To analyze these relationships, 8 locations of PASTI, and 144 respondents have been chosen for this research. Purposive sampling and questionnaires are used to gather the data of research. The overall result demonstrated the positive perceptions of the respondents in relation to the variables being studied in this research. The implication of this study will give beneficial factor to parents, teacher and future researcher in determining the factor to consider for their childcare education. Towards the end of this research, the researchers present several opinions for certain point of view to focus on regarding the problem that has been stated. The research also gives further suggestion for the next research.

Suggested Citation

  • Azizi A. Aziz & Khairunnisa Mohd Azamri & Ahmad Suffian Mohd Zahari* & Zalinawati Abdullah & Najihah Marha Yaacob, 2025. "Parent’s Loyalty in Pre-Primary Education: A Case Study at Islamic Nursery Centre," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3s), pages 959-974, February.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:3s:p:959-974
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