Factors of Satisfaction in Online Arabic Language Learning From the Perspective of the TAM Model

The Covid-19 pandemic has profoundly influenced the educational landscape. Teaching and learning methods shifted completely from face-to-face classroom methods to online learning. UiTM students used various platforms such as U-Future, Google Classroom, Microsoft Teams, and others to continue their learning. However, there have been few studies examining student satisfaction using these platforms for learning Arabic subjects. Therefore, this study aims to identify the level of student satisfaction and the factors influencing their learning satisfaction. A total of 598 respondents from UiTM Kelantan Branch participated in this study, with data collected using Google Forms. This study utilized a questionnaire containing four sections: respondent demographics, perceived ease of use, perceived usefulness, and satisfaction with online learning. The data were analyzed using descriptive statistics (mean, frequency & percentage) with SPSS and SmartPLS. The analysis results show that the satisfaction level of online Arabic learning is moderately high (M=4.53-4.67, SD=1.333-1.425). The perceived usefulness of online media (β=0.685, t=11.250, p