IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025i3sp1067-1072.html
   My bibliography  Save this article

Research on Consumer Purchasing Behavior for LG Refrigerators in Bac Tu Liem District, Hanoi

Author

Listed:
  • Nguyen Thu Hien

    (Faculty of Administration, School of Economics, Hanoi University of Industry)

Abstract

The objective of this study is to identify the factors influencing consumers’ intention to purchase LG refrigerators in Bac Tu Liem district, Hanoi. Data was collected from 200 survey samples of individual customers living and working in the Bac Tu Liem district, Hanoi. The proposed research model includes five hypotheses related to consumers’ purchasing intentions for LG refrigerators. The results indicate that the factors influencing these intentions included: Brand (0.319), Price (0.283), Product Features (0.182), respectively. Based on the findings, the author proposed several solutions to enhance the efficiency of LG refrigerator product consumption of people who are living in Bac Tu Liem district, Hanoi.

Suggested Citation

  • Nguyen Thu Hien, 2025. "Research on Consumer Purchasing Behavior for LG Refrigerators in Bac Tu Liem District, Hanoi," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3s), pages 1067-1072, February.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:3s:p:1067-1072
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-3s/1067-1072.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/research-on-consumer-purchasing-behavior-for-lg-refrigerators-in-bac-tu-liem-district-hanoi/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:i:3s:p:1067-1072. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.