A Case Study on the Journey of Understanding Creativity and Innovation

Creativity and innovation is the Centre of developments in the society. Creativity can occur at individual level or at societal level. Innovation is driven by entrepreneurship and has creative ideas as its basic element. However this idea should be novel, useful, appropriate and original. The genesis of such ideas are considered to be daily occurrences which are stimulated by life challenges and activities. Receptions of ideas happens all times hence we need to pay attention to our surrounding in order to capture them. Despite the fact that creativity and innovation are important aspects in society, not all innovations have good impacts to the society. Due to constant dynamics in the globe, some innovation have unintended consequences. This negative impacts maybe felt either at the onset of the innovation or at the future. This report finds that when engaging in innovation and creativity work we needs to be mindful of such impacts. The aim of responsible innovation is to find possible ways to proceed responsibly under those uncertain conditions. The purpose of this report is to provide an overview of the knowledge on creativity and innovation as outlined in the theoretical framework. This report also shows how Insights from theories of creativity and innovation can be applied in our organization context. The report is divided into two section. Part A give the overview of the knowledge of creativity and innovation. Part B shows how this knowledge of creativity and innovation can be applied in the organizational context.