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Effects of User Experience (UX) on Fitness Band Adoption and Health Behaviour in Malaysia

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  • Nurdayana Mohamad Noor

    (School of Communication, Universiti Sains Malaysia, Malaysia)

  • Izzal Asnira Zolkepli

    (School of Communication, Universiti Sains Malaysia, Malaysia)

  • Bahiyah Omar

    (School of Communication, Universiti Sains Malaysia, Malaysia)

Abstract

Numerous research has shown the importance of health communication in influencing health behaviour and the effectiveness of technology in assisting healthcare. This study investigated the potential of fitness bands adoption as wearable fitness technology in influencing health behaviour by identifying the user experience (UX) factors that are significant in affecting adopters’ decision to adopt this device. For pragmatic and hedonistic adoption factors, the study expands the Technology Acceptance Model (TAM) by adding coolness factors and the need for self-tracking. The research is being carried out in Malaysia, a country with extraordinarily high rates of obesity and diabetes as a result of a sedentary lifestyle and a poor diet. Based on the study sample of 280 respondents of Malaysian citizens from diverse age group and education level, it is concluded that utility and usability are more significant in driving the adoption along with the need for self-tracking, and the adoption does influence health behaviour. The data shows that the moderating factors of fitness band self-efficacy had no significant impact on adoption while perceived coolness as driver to adoption was also insignificant.

Suggested Citation

  • Nurdayana Mohamad Noor & Izzal Asnira Zolkepli & Bahiyah Omar, 2025. "Effects of User Experience (UX) on Fitness Band Adoption and Health Behaviour in Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(2), pages 627-643, February.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:2:p:627-643
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