IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025i2p1427-1437.html
   My bibliography  Save this article

To Understand the Meaning of Social Media Marketing and the Factors that Influence Social Media Marketing

Author

Listed:
  • Suraj Singh

    (Research Scholar, Discipline of Management, Bhagwant University, Ajmer, Rajasthan, India.)

Abstract

This paper explores the concept of social media marketing and identifies the key factors influencing its effectiveness. Social media has become an integral part of contemporary marketing strategies, offering businesses new ways to connect with consumers, build brand awareness, and drive engagement. Through a review of existing literature, this study examines the role of various factors, including audience behavior, platform algorithms, content strategy, and the impact of social influence, in shaping the success of social media marketing efforts. The findings highlight the dynamic nature of social media marketing and emphasize the need for businesses to adapt their approaches to the ever-changing digital landscape. The paper concludes by suggesting strategies for enhancing social media marketing effectiveness in light of these influencing factors.

Suggested Citation

  • Suraj Singh, 2025. "To Understand the Meaning of Social Media Marketing and the Factors that Influence Social Media Marketing," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(2), pages 1427-1437, February.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:2:p:1427-1437
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-Issue:2/1427-1437.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/to-understand-the-meaning-of-social-media-marketing-and-the-factors-that-influence-social-media-marketing/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:i:2:p:1427-1437. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.