Successful Factors of Agricultural Entrepreneurship in Malaysia

The Sustainable Development Goals (SDGs) Organization of the United Nations prioritizes food security as a primary goal. Global attention has been increasingly drawn to issues surrounding food security due to various challenges such as climate change, population growth, declining natural resources, supply chain disturbances, economic instability, and social gaps, among others. Issues: This is also one of the important topics at the national level because of food security, which refers to availability, access, use, and stability of food to ensure that people can obtain adequate and nutritious food in a way that is continuous. The agricultural sector plays an important role in ensuring the sustainability of national food securities. However, agropreneurs or entrepreneur farmers often face various challenges that affect the success and continuity of their business. Therefore, the study aims to clearly identify the factors that influence agropreneurs’ success in relation to profit. Methodology – This study employs a method question survey, which includes 40 respondents from a group of agropreneurs in Malaysia. Findings / Results – Findings from the study show that factors like skills and marketing have a significant relationship with business success.