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Research on Packaging Innovation Design of Guangfu Culture Tea Drinks Based on Cultural Ecology Theory

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  • Kang Liang

    (College of Arts, Guangxi Minzu University)

  • Xiong Xuan

    (College of Arts, Guangxi Minzu University)

Abstract

Guided by the cultural ecology theory, this study focuses on the innovative application of Guangfu culture in tea beverage packaging design, aiming to systematically analyze the integration strategy and foundation mode of its integration with tea beverage packaging design, so as to enhance the connotation value of the brand. By breaking down Guangfu culture into spiritual, material and behavioral levels, this study explores the evolution law and trend of each element in the cultural ecosystem, and then proposes specific strategies applicable to tea packaging design. Taking Wuzhou in Guangxi as a case study, this paper verifies the practical value of the method, accurately shows the expression of Guangfu cultural genes in tea drink packaging, and expands the theoretical and practical paths of Guangfu culture tea drink packaging design.

Suggested Citation

  • Kang Liang & Xiong Xuan, 2025. "Research on Packaging Innovation Design of Guangfu Culture Tea Drinks Based on Cultural Ecology Theory," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 317-329, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:317-329
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