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Stakeholder’s Engagement and Governance Practices for Sustainable Ecotourism

Author

Listed:
  • Suraiya Ibrahim

    (Senior Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia)

  • Muhammad Fazlee Sham Abdullah

    (Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia)

  • Mohd. Khairulnizam Zahari

    (Senior Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia)

  • Wan Norsyafawati W. Muhammad Radzi

    (Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia)

  • Tisya Farida Abdul Halim

    (Lecturer. Faculty of Business and Communication, Universiti Malaysia Perlis, Malaysia)

Abstract

Ecotourism is one of Malaysia’s most popular industries. Ecotourism arose in response to the need for nature-oriented tourists. It aims to educate visitors, tourists, and communities about ecotourism’s environmental benefits. This study will provide insight into stakeholder and government partnerships and practises in ecotourism with a focus on development and sustainability. The study’s goal is to ensure that ecotourism is one of the best tourism sectors attended by non-governmental organizations (NGOs), tourists, and locals. As to the study’s findings, the ecotourism sector in Perlis, Malaysia, has thrived and produced numerous innovative concepts to ensure that their tourist business beneficial to locals, visitors, and government. The government ought to utilize a governance approach to protect and guide ecotourism operators, visitors, and residents using information to improve the ecotourism experience through natural habitats and biological systems, as recommended by the ecotourism industry.

Suggested Citation

  • Suraiya Ibrahim & Muhammad Fazlee Sham Abdullah & Mohd. Khairulnizam Zahari & Wan Norsyafawati W. Muhammad Radzi & Tisya Farida Abdul Halim, 2025. "Stakeholder’s Engagement and Governance Practices for Sustainable Ecotourism," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(14), pages 517-523, March.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:14:p:517-523
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