Business Success Based on Entrepreneurial Spirit, Business Ability, and Business Motivation

Business success is not merely the ultimate goal but also the starting point for achieving greater milestones, encompassing business scale expansion, personal development, and social contribution. Each success presents an opportunity to innovate, grow, and create a broader positive impact. This study aims to examine the direct, indirect, and total effects of entrepreneurial spirit and business ability on business success through business motivation as an intervening variable. The research sample consists of 105 MSME business actors in Cicurug District, Sukabumi Regency, selected using a non-probability sampling method with a saturated sampling technique. Data analysis includes descriptive and verification methods, as well as tests for validity, reliability, classical assumptions, path analysis, and Sobel tests for mediating variables. The findings of this research reveal that entrepreneurial spirit and business ability partially have a direct and positive effect on business motivation. Furthermore, entrepreneurial spirit, business ability, and business motivation directly and positively impact business success. Additionally, entrepreneurial spirit and business ability exert an indirect and positive influence on business success through business motivation.