The Effectiveness of Consumer Protection in Online Water Account Payment Services on Ease of Access and Customer Satisfaction (Case Study on Regional Public Drinking Water Company Tirta Bahari Tegal)

Purpose: Research This evaluate steps proactive in application system payment electronics at the Tirta Bahari Drinking Water Company, Tegal City, which aims for makes it easier public in pay water bill at once increase efficiency operational company and reduce risk error recording payment. Method: Approach socio -legal use in study this, with technique data collection via interviews, observations, and documentation. Data validation was carried out through four stage that is validity face, triangulation, reflection criticality, and validity catalytic. Results and Conclusion: Findings of the study show that although online payment offers convenience and efficiency, consumers face several challenges like problem technical and limited Internet access. Further, research This highlighting importance supporting regulations and policies​ protection consumer for ensure rights consumer protected in online transactions. In conclusion, effective payment online water bill can​ improved through enhancement infrastructure technology and provision service adequate support​ for consumer. A total of 1,623,595 people agreed innovation online water payment because effective from facet time and energy. Innovation towards good governance is effort government in give optimal service. Online payments are also protected law, so public No need worry. Data security becomes challenge government in support sustainability online payment.