Diffusion of Innovation in Ghana: The Adoption of M health Among Pregnant Women in Ayensu Ade Rural Community in The Gomoa West District

This current study, using qualitative approach hinged on case study design, and Rogers’ Diffusion of Innovation Theory, seeks to investigate how persuasion variables influence the adoption of mobile health (mHealth) among pregnant women and perception of community health nurses on mobile health intervention (mHealth) in the Ayensu Ade rural community of Gomoa west district in the central region of Ghana. The study is underpinned by two research questions. Thus, (a) what are the persuasion variables that influences the adoption of m Health among pregnant women in Ayensu Ade community? (b) What are the perceptions of community health nurses in the Ayensu Ade community regarding the use of m Health (MOTECH) in their community? Using interviews and focus group discussion as data collection instruments, the study revealed that persuasion variables such as relative advantage of an innovation, trial ability and compatibility influences how pregnant women in the Ayensu Ade community adopted the implemented m Health intervention project. Also, the study revealed that, the ease of work was a perception held by the community health nurses in the community regarding how they perceived the implemented mHealth intervention project. The study concludes that, the efficient use of m Health interventions as a health innovation in the rural community of Ayensu Ade has helped in expanding treatment outreach of pregnant women, assisting them to comply with medical schedules, and promoting behaviors that limits the spread of diseases.