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Bayombong, Nueva Vizcaya as a Farm Tourism Destination: Basis for Post-Pandemic Tourism Branding

Author

Listed:
  • Calatero, Donalene J.

    (Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business)

  • Delos Reyes, Alyssa Vianice B.

    (Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business)

  • Estacio, Angel Joy P.

    (Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business)

  • Fernando, Janice E.

    (Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business)

  • Nerida, Hannah Flor P.

    (Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business)

  • Soriano, Mark Ian J.

    (Bachelor of Science in Tourism Management, Faculty of the School of Accountancy and Business)

Abstract

This study aims to assess Bayombong, Nueva Vizcaya and the farm tourism sites located in the municipality as a farm tourism destination using the variables from the study of Singh-Knights in 2020. The data were taken through a survey questionnaire using a Likert Scale. The results of its quantitative descriptive analysis were used as a basis for recommendations for the post-pandemic branding of Bayombong. The respondents agreed that Bayombong can be a farm tourism destination in all areas. The area of natural beauty was rated highest (mean=4.22) while Existing Tourism Activity was rated the lowest (mean=3.60). The respondents also agreed that the farm sites in Bayombong possessed the features of a farm tourism destination. The area of business skills and personal qualities was rated highest (mean= 4.01) while built features and cultural artifacts were rated the lowest (mean=3.50). The farm tourism stakeholders also recommended promotion, road development, and strong partnership of farm owners with the government to achieve the goal of branding Bayombong as a farm tourism destination.

Suggested Citation

  • Calatero, Donalene J. & Delos Reyes, Alyssa Vianice B. & Estacio, Angel Joy P. & Fernando, Janice E. & Nerida, Hannah Flor P. & Soriano, Mark Ian J., 2024. "Bayombong, Nueva Vizcaya as a Farm Tourism Destination: Basis for Post-Pandemic Tourism Branding," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 1731-1755, March.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:3s:p:1731-1755
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