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Agenda Setting in Media and its Influence on Students’ Choice of Study

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  • Mayamiko Sabawo

    (MAJMC, Department of Media and Entertainment)

Abstract

This research paper investigates the impact of media agenda-setting on students’ academic preferences, exploring the mechanisms through which media influences decision-making processes. The paper investigates the potential consequences of these influences and provides a comprehensive understanding of how media shapes the academic preferences of students. The study employs a mixed-methods approach, combining qualitative case studies with a quantitative survey of students. The findings reveal that media agenda-setting plays a significant role in shaping students’ academic preferences, with students often relying on media as a primary source of information about academic opportunities. Overall, the study provides insights that can inform educational policies and media literacy initiatives designed to address the influence of media agenda-setting on students’ academic preferences.

Suggested Citation

  • Mayamiko Sabawo, 2024. "Agenda Setting in Media and its Influence on Students’ Choice of Study," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 1282-1292, March.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:3s:p:1282-1292
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