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A Study on Social Networking Sites Mobilizing in Gen Z Hashtagers

Author

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  • TUTTU K.P

    (Ph.D. Research Scholar, Hindustan Institute of Technology and Science, Department of Visual Communication School of Liberal Arts & amp; Applied Sciences, Chennai, India)

  • Dr. T. Nirmala

    (Associate Professor, Hindustan Institute of Technology and Science, Department of Visual Communication School of Liberal Arts & amp; Applied Sciences, Chennai, India.)

Abstract

The Internet is not a singular entity; rather, it is an extensive network of interconnected systems that communicate via a common digital protocol. (James Clark, 2019) This study provides insights into the role of hashtags in mobilizing people on social networking sites. The topic’s background has been covered, which influences the social networking site and how it processes information. Descriptive, Survey research methodology has also been added in this research as well as data collection, and with the result indicates the influence of social networking sites, under the hastag content. The coordination of hashtags on social networking platforms is intricate and diverse, but it is crucial to acknowledge and tackle the constraints and challenges linked to their utilization in order to optimize their efficacy in promoting awareness, cultivating community, and enabling coordinated endeavours.

Suggested Citation

  • TUTTU K.P & Dr. T. Nirmala, 2024. "A Study on Social Networking Sites Mobilizing in Gen Z Hashtagers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3), pages 285-293, March.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:3:p:285-293
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