The Application of E-Market Systems in Conventional Transactions: A Legal Perspective in Indonesia

The implementation of the E-Market/EM (electronic market) system has changed the trading and transaction landscape significantly. In this context, this study aims to analyze the application of EM system in conventional transactions viewed from Indonesian legal perspective. To have accurate analysis, the research used a critical approach designed into a descriptive research. In this design the data were collected from both primary source (Indonesian Civil Code) and secondary ones (textbooks, journal articles, and others covering legal materials). The analysis was carried out by considering technical aspects, advantages and challenges associated with implementing the EM system in the context of conventional transactions. The findings of this research show that implementing an EM system can provide benefits such as efficiency, accessibility and transparency in the exchange of goods or services. However, the challenges faced include data security issues, the need for adequate regulation, and limited information technology infrastructure. Therefore, this research provides important insights for business people and governments in considering appropriate policies and strategies in implementing EM systems in conventional transactions in order to increase trade efficiency and effectiveness.