Exploring Tourism Prospects and Challenges: A Case Study of Cox’s Bazar and Saint Martin in Bangladesh

Tourism remains an urgent economic driver, cultural exchange, and community development. This paper will discuss the prospects and challenges of tourism in two well-known destinations in Bangladesh: Cox’s Bazar, with a sea-facing long beach, and Saint Martin, renowned for coral islands. The present study focuses on an assessment of the perceptions of local and international visitors, identification of key strengths and weaknesses, and the socio-economic and environmental impacts of tourism in these areas. By applying qualitative and quantitative means of research-a survey and SWOT analysis-the study provides a comprehensive review of the current scenario of tourism. The findings revealed tremendous potential for growth, especially by the promotions of sustainable tourism and adopting strategic marketing methods. However, challenges like infrastructure deficits, environmental degradation, and crisis management issues still are very critical barriers. Recommendations at the end will be done toward a sustainable and inclusive tourism framework that guarantees long-term benefits to the local community, and in general, economic development.