IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i12p720-730.html
   My bibliography  Save this article

Role of Social Media in the Political Landscape and Voting Decisions of Gen Zs in the Philippines

Author

Listed:
  • Bianca Amor R. Cadayday

    (Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus)

  • Diannah Michelle Jimenez

    (Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus)

  • Shandell M. Boiser

    (Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus)

Abstract

This study examines how the role of social media in the political landscape affects the voting decisions of Generation Z, with voting age (18-27), in the Philippines. 81% of Filipino Gen Zs use social media more than other platforms, this indicates their preference to social media as a means of communication. This study aims to understand how social media platforms work to provide unmediated access to political contents, influence the Gen Zs behavior, and serve as a space for them to be informed and involved in political discussion. This also identifies the gaps in the existing literature that tackled the effective strategies to enhance Gen Zs political participation while also examining the effects of authenticity and engagement in political discourse.

Suggested Citation

  • Bianca Amor R. Cadayday & Diannah Michelle Jimenez & Shandell M. Boiser, 2024. "Role of Social Media in the Political Landscape and Voting Decisions of Gen Zs in the Philippines," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 720-730, December.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:720-730
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-12/720-730.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/role-of-social-media-in-the-political-landscape-and-voting-decisions-of-gen-zs-in-the-philippines/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:720-730. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.