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Using Virtual Reality (VR) Demonstration and Visualization in Retail Grocery Industries

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  • Erianne Rhay S. Billano

    (Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus)

  • Ma. Jelyn L. Maulion

    (Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus)

  • Rachelle M. Quinatadcan

    (Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus)

  • Jielene E. Zulueta

    (Bachelor of Science in Office Administration, Polytechnic University of the Philippines – Parañaque City Campus)

Abstract

This article explores the use of virtual reality (VR) in changing the retail grocery industry for the better, enhancing the consumer experience, increasing its effectiveness, and encouraging new ideas. By looking for more relevant studies, it discusses the differences between consumer behavior in VR grocery stores and regular grocery stores, looks at the cost of implementing VR technology, and provides examples such as place-based VR shopping, product projection, and VR training. Further, this review presents arguments in favor of the application of VR technology to address marketing and eco-friendly issues and provides specific recommendations to retailers on how VR will change the expectations in grocery shopping.

Suggested Citation

  • Erianne Rhay S. Billano & Ma. Jelyn L. Maulion & Rachelle M. Quinatadcan & Jielene E. Zulueta, 2024. "Using Virtual Reality (VR) Demonstration and Visualization in Retail Grocery Industries," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 575-587, December.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:575-587
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