IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i12p1560-1574.html
   My bibliography  Save this article

The Impact of Communication Art in Resolving Customer Complaints

Author

Listed:
  • Souad Ouhammou

    (Business Management, Nuist, China)

  • Oussama Manar

    (Business Management, Nuist, China)

Abstract

In the current fiercely competitive corporate environment, resolving complaints effectively has become essential to preserving client loyalty and pleasure. This study examines how communication art affects customer complaints and examines the ways in which different communication techniques and abilities influence the resolution of complaints in a way that is favorable to the parties involved. This study intends to offer important insights into the significance of effective communication in raising customer satisfaction and developing enduring customer relationships by investigating the roles of active listening, empathy, and clear communication in addressing customer issues. In order to investigate the effect of communication art on complaint resolution, the study uses a quantitative methodology that includes customer feedback. Through the examination of customer service professionals and customers experiences in real-life circumstances, this study explores the essential components of effective communication that have a beneficial impact on complaint resolution. The results show how important it is to actively listen to identify the underlying issues that lead to consumer complaints. Actively listening to clients’ concerns enables service providers to pinpoint underlying problems and tailor their responses to meet both the customers current needs and emotional requirements. Another important component is empathy since clients value service providers who show real concern and understanding. By recognizing the feelings of clients, customer service organizations are urged to fund training and development initiatives that improve the communication abilities of their customer care agents to fully realize the advantages of communication art in complaint resolution.

Suggested Citation

  • Souad Ouhammou & Oussama Manar, 2024. "The Impact of Communication Art in Resolving Customer Complaints," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 1560-1574, December.
  • Handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:1560-1574
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-12/1560-1574.pdf
    Download Restriction: no

    File URL: https://rsisinternational.org/journals/ijriss/articles/the-impact-of-communication-art-in-resolving-customer-complaints/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:1560-1574. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.