The Impact of Employee Engagement on Organizational Performance: Case of Alibaba Group

This research examines the employee engagement practices at Alibaba Group and their impact on organizational performance. The primary objective is to understand how these practices influence key performance indicators such as job satisfaction, productivity, and customer satisfaction. Using a case study approach and document analysis, the study explores the employee-centric strategies employed by Alibaba, framed by theories of organizational behavior and motivation. The findings indicate that Alibaba Group fosters a positive work environment characterized by an open and inclusive culture, encouraging autonomy and continuous learning. These practices lead to heightened employee engagement, which correlates with increased job satisfaction and commitment. Engaged employees demonstrate improved productivity and are more likely to deliver exceptional customer service, enhancing overall customer experiences and loyalty. The study concludes that Alibaba’s focus on employee engagement is crucial for its competitive advantage and organizational success. Recommendations include further investment in training and development programs to sustain employee engagement and exploring ways to integrate employee feedback into decision-making processes. This research contributes to the literature on employee engagement and organizational performance, emphasizing its significance in driving innovation and efficiency.