The Influence of Tourist Attractions on the Performance of Tourism Industry in Arusha, Kilimanjaro and Manyara Regions in Tanzania

This study examines the influence of tourist attractions on the performance of tourism industry in Arusha, Kilimanjaro and Manyara in Tanzania. Utilizing a quantitative approach, data were collected through questionnaires administered to a sample of 76 registered tourists across the Arusha, Kilimanjaro, and Manyara regions. The research employed a cross-sectional design and simple random sampling technique, allowing for a comprehensive analysis of the respondents’ perceptions and experiences. Descriptive statistical analysis was conducted, with validity and reliability assessed through factor analysis (KMO) and Cronbach’s alpha tests, respectively. The findings reveal that tourist attractions, including wildlife, cultural heritage, historical sites, landscapes, and vegetation, significantly influence tourists’ decisions and satisfaction levels. The study concludes by emphasizing the importance of enhancing tourist attractions to foster sustainable tourism development in Tanzania. Recommendations are provided for government stakeholders to improve infrastructure and marketing efforts, for tourists to engage more with local communities, and for future research to explore emerging tourism trends and technologies. Overall, this study contributes valuable insights into the dynamics of Tanzania’s tourism industry, highlighting the interplay between various factors that collectively enhance the sector’s performance.