Student’s Motivation and Perceived Usefulness of Instagram Integrated Visualization Project-Based Learning in Foodservice Operations Education

In order to meet the needs of millennial students, the integration of social media, specifically Instagram, into teaching and learning has emerged as a growing trend. This integration of project-based learning and Instagram known as visualization project-based learning (VPjBL), enables students to enhance their creativity and constructive abilities in their projects. Therefore, the objectives of this study are to examine how integrating Instagram into Visualization Project-Based Learning (VPjBL) affects students’ motivation and to evaluate students’ perceived usefulness of this integration in the context of Foodservice Operations education. Mixed-method research (MMR) was conducted in which this study employed a questionnaire (n= 69) and semi-structured interviews (n=6) as research tools. Descriptive statistical analysis using Statistical Package for Social Sciences (SPSS) was applied to analyze the quantitative research data, while the qualitative data from interviews were analyzed employing thematic analysis. The findings revealed a positive motivation among students regarding visualization project-based learning using Instagram. Moreover, this study also found some advantages of VPjBL such as meaningful learning experiences and enhanced engagement and creativity. Therefore, it is recommended to incorporate visualization project-based learning through Instagram to promote better understanding and create a positive learning environment for students.