Tourism Destination Management of Palawan Vis-Ã -vis the National Tourism Development Plan 2016-2022: Basis for Enhancement

Palawan, a destination at its “development stage,†requires a well-designed, long-term management plan that balances the interests of local businesses, residents, and tourists. This study examined how Palawan’s tourism management aligns with the National Tourism Development Plan (NTDP) 2016-2022, setting the groundwork for enhancement programs. The research employed a convergent parallel mixed-method design, involving 60 participants for quantitative and qualitative analysis selected via purposive sampling from Puerto Princesa City, El Nido, Coron, Culion, and San Vicente. Data collection included a descriptive checklist for objective data and the Peer-Aide Memoire for qualitative insights, with triangulation used to corroborate findings through descriptive-narrative evaluations. Quantitative results indicated alignment with the NTDP’s strategic directions and programs, improving competitiveness, growth, sustainability, and inclusive growth. Qualitative findings revealed themes such as challenges, risk mitigation, and proposed assistance. The study recommended several measures: appointing an expert group to oversee NTDP alignment, forming local technical working groups for continuous monitoring, and including tourism specialists for planning. Developing a clear brand statement to communicate the destination’s vision and engaging visitors to promote geographic dispersal are essential. Implementing emergency response strategies and upholding environmental standards will protect infrastructure and the environment. Utilizing the European Tourism Indicators Systems (ETIS) will help maintain a sustainable image and track economic significance. Risk management tools should be employed to reduce future risks and improve outcomes. Strategic partnerships should prioritize environmental and health policies, prepare recovery plans, stimulate investment, and support the low-carbon transition. Developing and rehabilitating ports will enhance trade and establish Palawan as a top cruise destination. Evaluations involving all stakeholders should maximize the value of natural and cultural heritage through appropriate pricing models and repositioning. Addressing climate change impacts is crucial by integrating adaptation and mitigation strategies into management plans, promoting eco-friendly infrastructure and practices, and developing policies to protect vulnerable ecosystems.