Optimization of Whatsapp-Based Administrative Services in the Governance Section of the Kulo District Office

This study aims to analyze the optimization of WhatsApp-based (WA) administrative services in the government section at the Kulo District Office, as well as to analyze the public’s perception and satisfaction with the WhatsApp-based administrative services implemented by the government section at the Kulo District Office. This type of research is categorized as field research using a qualitative research approach. The study was conducted in the government section of the Kulo District Office. The data in this research consists of information from the public and staff of the government section. Data collection techniques included interviews, observation, and documentation. The data analysis technique was carried out in three stages: data reduction, data presentation, and conclusion drawing.The results of this study conclude that WhatsApp-based administrative services at the Kulo District Office have shown broad adoption and are well received by the public, with the majority of informants finding this service easy to use and more efficient compared to conventional services. Out of 20 respondents, 18 used WhatsApp-based services, with varying usage frequencies. The most accessed services are ID cards, birth certificates, and moving certificates. The majority of the public finds the WhatsApp-based administrative services implemented at the Kulo District Office easy to use, with 50% of respondents stating the service is very easy, and 25% finding it easy. Additionally, 40% of respondents are satisfied with the response and services provided, while 30% are somewhat satisfied.