Marathon Enthusiasm in Malaysia: An Explanatory Study Using PLS-SEM Analysis

This study investigates the factors influencing marathon enthusiasm in Malaysia by examining the roles of lifestyle, self-esteem, confidence, discipline, and sports culture. Using an explanatory research design and a quantitative method, data were collected through a survey employing a 5-point Likert scale. A purposive sampling technique was used to select 69 marathon runners as participants. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis, with bootstrapping applied to assess the significance of relationships between the variables, and Importance-Performance Map Analysis (IPMA) used to identify the key drivers of marathon enthusiasm. The results revealed that lifestyle significantly impacts marathon enthusiasm, highlighting the importance of health-conscious behaviors in promoting participation. Marathon enthusiasm was found to positively influence confidence, discipline, and perceptions of longevity, underscoring the psychological benefits of endurance sports. Although self-esteem and sports culture contributed moderately to marathon participation, health issues had a negligible impact on motivation. The IPMA results further emphasized lifestyle as the most important factor, with high performance in promoting marathon participation. These findings suggest that lifestyle factors are critical in shaping marathon enthusiasm, while the psychological benefits of participation further reinforce this engagement. The study recommends targeted interventions to promote active living and enhance self-esteem and sports culture to boost participation rates in Malaysia. The insights provide valuable guidance for future efforts to foster marathon participation and overall public health.