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A Systematic Review of Behavioural Intentions Influencing Data Analytics Adoption among Malaysian Crop Farmers

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  • Nur Fazana Azmi

    (Arshad Ayub Graduate Business School, University Teknologi MARA Shah Alam)

  • Arlinah Abd Rashid

    (Arshad Ayub Graduate Business School, University Teknologi MARA Shah Alam)

  • Azlina Hanif

    (Arshad Ayub Graduate Business School, University Teknologi MARA Shah Alam)

Abstract

Technology adoption situation has changed tremendously in the agriculture industry. Farmers prefer on using the traditional way of farming as they have the opportunity of adoption technology, these changes acquire in terms of the farming system, innovation, usage of technology and many more. The systematic literature review paper aims to discover the adoption of technology strategy that contributes to the latest technology system strategy. This study attempts to pair and match with the theory of Ventakesh (2003) technology adoption strategy. There are 142 eligible articles on the subject sourced from Research Gate and Scopus databases over the past five to ten years. The PRISM protocol needs to identify new technology adoption strategy and that is performance expectancy, effort expectancy, social influence, personal computer utilization and behavioural intention. Practically these new strategy serves as a guideline for crop farmers to upgrade their farming lifestyle and innovation by using their technology adoption system to be incorporated in the agriculture industry in Malaysia.

Suggested Citation

  • Nur Fazana Azmi & Arlinah Abd Rashid & Azlina Hanif, 2024. "A Systematic Review of Behavioural Intentions Influencing Data Analytics Adoption among Malaysian Crop Farmers," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(11), pages 1317-1325, November.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:11:p:1317-1325
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