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Assessing Visitor Satisfaction with Facilities in Sarawak’s Totally Protected Areas: A Study of Bako and Niah National Parks

Author

Listed:
  • Aiman-Rasyid Nizam

    (College of Built Environment, Universiti Teknologi MARA Sarawak Branch, 94300 Kota Samarahan, Sarawak, Malaysia)

  • Sylvia Gala Mong

    (Department of Quantity Surveying, College of Built Environment, Universiti Teknologi MARA Sarawak Branch, 94300 Kota Samarahan, Sarawak, Malaysia)

  • Nor Rima Muhamad Ariff

    (N/A)

  • Ahmad Faiz Abd Rashid

    (Department of Quantity Surveying, College of Built Environment, Universiti Teknologi MARA Sarawak Branch, 94300 Kota Samarahan, Sarawak, Malaysia)

Abstract

This study examines the level of visitors’ satisfaction with the facilities within selected totally protected areas (TPAs) in Sarawak. For this study, the national parks chosen are Bako National Park, Kuching, and Niah National Park. The visitors’ satisfaction level with the available facilities within the studied TPAs was assessed based on their feedback on the information displayed at the respective TPAs, the hygiene of the facilities available in the TPAs, and the signage (for safety measures) in the TPAs which is based on the Likert scale. The study uses three consecutive years of data from the customer satisfaction level report obtained from Sarawak Forestry Corporation (SFC). The result of this study reflects the visitors’ opinions on their expectations of the TPAs’ facilities. It was found that the visitors are satisfied with all three components, with room for improvement. They are most satisfied with the safety signage, followed by the information displayed and the hygiene aspect. This study will aid the management in managing the TPAs in the future to plan and decide what are facilities to be provided to the visitors and how those facilities can attract more visitors to uplift the TPA’s image.

Suggested Citation

  • Aiman-Rasyid Nizam & Sylvia Gala Mong & Nor Rima Muhamad Ariff & Ahmad Faiz Abd Rashid, 2024. "Assessing Visitor Satisfaction with Facilities in Sarawak’s Totally Protected Areas: A Study of Bako and Niah National Parks," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(10), pages 116-129, October.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:10:p:116-129
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    References listed on IDEAS

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    1. Priya Bhalla & Prodyut Bhattacharya, 2019. "Visitors’ satisfaction from ecotourism in the protected area of the Indian Himalayan Region using importance–performance analysis," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 29(2), pages 162-179, April.
    2. Chen, Jinyan & Becken, Susanne & Stantic, Bela, 2022. "Assessing destination satisfaction by social media: An innovative approach using Importance-Performance Analysis," Annals of Tourism Research, Elsevier, vol. 93(C).
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