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Loyalty and Satisfaction of Sugar Cane Farmers in Partnering with the Kebon Agung Sugar Factory, Malang, East Java (Case Study in KUD “Sari Bumi†Bululawang)

Author

Listed:
  • Reyhan Abbiyu Hartono

    (Student at Department of Agribusiness, Faculty of Agribusiness, University of Pembangunan Nasional Veteran of East Java, Surabaya, Indonesia)

  • Sri Tjondro Winarno

    (Lecturer at Department of Agribusiness, Faculty of Agriculture, University of Pembangunan Nasional Veteran of East Java, Surabaya, Indonesia)

  • Nisa Hafiidhoh Fitriana

    (Lecturer at Department of Agribusiness, Faculty of Agriculture, University of Pembangunan Nasional Veteran of East Java, Surabaya, Indonesia)

Abstract

Kebon Agung Sugar Factory is a sugar factory that collaborates with sugarcane farmers in Malang in terms of providing raw materials. However, due to limited land and internal problems of farmers, the supply of raw materials is not fulfilled properly. This study aims to analyze the satisfaction and loyalty of sugarcane farmers as well as the pattern of partnership between sugarcane farmers and the Kebon Agung Sugar Factory. The respondents in this study were 82 farmers. Processing of research data using Descriptive Methods, CSI, and CLI. The results showed that 1) The partnership pattern used by Kebon Agung Sugar Factory with sugarcane farmers is the plasma core pattern. 2) Through CSI analysis, it is known that sugarcane farmers are satisfied with the partnership pattern of Kebon Agung Sugar Factory with a value of 79.8%. 3) Through CLI analysis, it is generally known that partner sugarcane farmers are loyal to the Kebon Agung Sugar Factory partnership with a CLI value of 83.93%.

Suggested Citation

  • Reyhan Abbiyu Hartono & Sri Tjondro Winarno & Nisa Hafiidhoh Fitriana, 2023. "Loyalty and Satisfaction of Sugar Cane Farmers in Partnering with the Kebon Agung Sugar Factory, Malang, East Java (Case Study in KUD “Sari Bumi†Bululawang)," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(6), pages 1540-1551, June.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:6:p:1540-1551
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