Author
Listed:
- Putri Sari Ayu
(Agribusiness Study Program, Faculty of Agriculture, UPN “Veteran†Jawa Timur, Indonesia)
- Sri Tjondro Winarno
(Agribusiness Study Program, Faculty of Agriculture, UPN “Veteran†Jawa Timur, Indonesia)
- Idah Syamsu Roidah
(Agribusiness Study Program, Faculty of Agriculture, UPN “Veteran†Jawa Timur, Indonesia)
Abstract
The subsidized fertilizer program in Babaksari Village, Dukun District, Gresik Regency has greatly helped ease the burden on rice farmers by cutting fertilizer prices as one of the rice cultivation infrastructures, but of course this program does not always work well, causing farmers to feel dissatisfied. This study aims to analyze the influence of product quality factors, prices, subsidized fertilizer policies, and service quality on the satisfaction of rice farmers in Babaksari Village, Dukun District, Gresik Regency. The sampling method is random sampling. The study sample amounted to 62 rice farmers. Data is processed using the PLS-SEM method through WARP PLS 7.0 software. The results showed that product quality (X1), price (X2) and subsidized fertilizer policy (X3) factors had a positive and significant effect on rice farmers’ satisfaction in purchasing subsidized fertilizers. Meanwhile, the service quality factor does not have a positive and significant effect on farmer satisfaction in purchasing subsidized fertilizers. The problem lies in the quality of subsidized fertilizer services by core members of farmer groups, therefore it is necessary to evaluate and change the mechanism of subsidized fertilizer services, by prioritizing the comfort and safety of farmers when purchasing subsidized fertilizers.
Suggested Citation
Putri Sari Ayu & Sri Tjondro Winarno & Idah Syamsu Roidah, 2023.
"Analysis of Factors Affecting Rice Farmer Satisfaction with Subsidized Fertilizer Purchases in Babaksari Village Gresik Regency East Java,"
International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(6), pages 1153-1159, June.
Handle:
RePEc:bcp:journl:v:7:y:2023:i:6:p:1153-1159
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